01
A custom home
Choose the layout, the elevation and the finishes. We standardize everything behind the walls, which is what makes 90 days possible.
AL FURSAN, RIYADH · MEASURED YESTERDAY
Turning Construction into Mass Production.
Three villas per working day, per production line.
One set of aluminum panels is bolted together, filled with concrete, stripped, and carried to the next plot. Then it happens again. It will happen about 4,300 times before this program is finished.
Nobody waits for a monthly report to learn the rate. Every panel on the site carries a QR code. Every pour is logged the minute it happens. The rate above was measured, which is the only reason we are willing to print it.
That is what a construction company looks like when it is run as a factory.
EBAYYA AT AL FURSAN, RIYADH
1,075VILLAS
3PER WORKING DAY · PER PRODUCTION LINE
~4,300POURS
336,337M² BUILT-UP
THE PROBLEM IS ARITHMETIC
Saudi Arabia needs 1.5 million more homes by 2030. Nobody has enough crews.
Its five major cities are expected to need more than 1.5 million additional homes by 2030, built in a climate where the thermometer passes 50°C.
You cannot solve that by hiring. There are not enough skilled crews in the region, and a shortage does not disappear because a schedule says it should. It can only be solved by getting more finished buildings out of the crews that exist.
That is a manufacturing problem, and manufacturing solved it a century ago. You stop treating each unit as a project. You build a line, you measure its rate, and you improve the rate.
A delay of one day, repeated across a thousand units, costs a thousand days. So does an improvement of one day. At this scale, the small numbers are the only numbers that matter.
START WITH THE RESULT
What do you need to deliver?
02
A hotel
Seventy rooms to an agreed four-star specification, handed over six months from notice to proceed. Book your staff and your opening date against a handover you can plan around.
03
A residential development
Tell us how many units and by when. We will give you the daily rate that gets you there, and the panel count, crew count and pour schedule that produce it.
04
More contractor capacity
Add structural or finishing output to a project that is behind, without adding another specialist supplier to chase.
01A fully fitted custom home, ready to furnish in 90 days.
02A 70-room hotel to an agreed four-star specification, in six months.
03A development configured for three to six core-and-shell units per working day.
HOW THE LINE ACTUALLY WORKS
Twenty-four sets of formwork. Four pours per villa. One rhythm.
A villa at Ebayya is four pours: ground floor, first floor, roof, parapet. Twenty-four sets of aluminum formwork move through the site, and each set is assembled, poured, stripped and carried to the next villa the following day.
Nothing is consumed. The same panels build villa after villa. They are rated for more than a thousand pours, and we have that in writing, which means one set of panels can build more than 250 villas before it retires.
That is the difference between a construction site and a production line. On a site, the work moves and the building waits. On a line, the building stays and the tooling moves, at a rate you can count.
THREE OF FIVE RUN TODAY. TWO ARE BEING BUILT.
We would rather tell you which is which.
Most construction companies present a roadmap as though it were a catalog. Here is the honest split.
Industrialized construction
Reinforced concrete walls and slabs poured as one monolithic structure, on a repeating cycle. This is what produces three villas a day at Al Fursan.
Mechanized paint and finishing
Machine application of primer, putty, sanding and paint, so finishing can keep up once the structure speeds up.
STRUX Manufacturing
Our own formwork plant. Today we buy formwork abroad at SAR 1,884 per square meter, pay for it in advance, and wait three months for it to arrive. STRUX ends that.
Construction robotics
Machine placement for the most repetitive work on site, starting with full-tile flooring.
TAKT across the line
Our own production intelligence layer. It records every pour and every panel movement as it happens, forecasts what will be ready next, and warns where the line is about to stop.
INDUSTRIALIZED CONSTRUCTION MAKES THE WORK REPEATABLE.
TAKT MAKES IT PREDICTABLE.
ROBOTICS WILL MAKE IT AUTONOMOUS.
THE INTELLIGENCE LAYER FOR AUTONOMOUS CONSTRUCTION
See the delay before the site feels it.
Every panel movement and every pour at Ebayya is recorded as it happens, by the foreman, on his phone, in about four seconds.
That gives TAKT something a schedule never has: the actual rate, today, not the reported rate at month end. From it, TAKT forecasts which villa is ready next, where the next bottleneck is forming, and which crew, material or machine is about to be the thing everyone waits for.
The benefit is time. A bottleneck seen three days early is a crew moved. A bottleneck seen on the day is a crew standing still.
01SEE NOW
Know the live state.
02PREDICT NEXT
See readiness and bottlenecks forming.
03ACT EARLY
Move resources before the line loses time.
04AUTOMATE PROVEN DECISIONS
Progress from recommendation to controlled execution.
WHY THIS GETS CHEAPER EVERY TIME
The second site starts where the first one finished.
A contractor is paid for a building, then starts the next one from nothing. Everything the crew learned walks off site with the crew.
A production line does the opposite. Every cycle at Ebayya is measured, compared to what was predicted, and carried forward. The next site inherits panel layouts that are already proven, cycle times that are already known, and a forecast that has already been tested about 4,300 times.
The formwork behaves the same way. The panels are an asset with a rated life above a thousand pours, not a cost that disappears into the job. Once they are bought, every subsequent villa they build costs less than the last.
Three villas per working day is what one production line produces. Nothing in the method caps it there. A second line is a second three, and it opens holding the panel layouts, the cycle times and the forecast that this one spent a year learning.
That is the entire argument for building a construction company this way.
PROOF BELONGS IN THE PHYSICAL WORLD
5,000 homes. 800,000 square meters. Ten years. Go and look at them.
Every case study on this site states the client's requirement, our exact scope, the production method, and the result we can evidence. Where a number is a target rather than a measurement, it says so.
THE NEXT PROJECT
Tell us what you need built and when you need it.
We will work backward from the date to the daily rate, and from the daily rate to the panels, crews and pours required to hold it. Then you can decide whether the arithmetic works.